Trying to find affordable ways to advertise for your fleet? Below are three easy tips that will improve your business.
1. Use what you already have
A mobile business, like fleet owners, should be taking advantage of any surface they can. As a fleet owner, your business involves driving to and from customers. If you, or your drivers, are driving around in step vans with no business information than you are missing a CRITICAL opportunity for advertising your business. In an interview with NPR's Guy Raz, host of the podcast How I Built This, Brian Scudamore, the CEO of Got Junk?credits having his business information on his trucks as a form of free advertising. Advertising his company on the outside of his trucks helped him grow his business. Having trucks in your fleet that have a your company's logo on the outside can help you grow your business and help you look more professional to consumers. According to American Trucking Association, 98% of consumers believe fleet graphics create a positive image for the company and it can generate more than 65,000 visual impressions a day!
Before we move on to our next point, let's discuss the type of graphics that are most effective for your trucks. Essentially the graphics on your truck are a mobile billboard, instead of the billboard being stationary it moves wherever your trucks do- which can be more beneficial for your brand awareness. When developing your graphics for your trucks it is important that your advertising is clear, clever, and concise. This give the consumer a greater opportunity of understanding what your business does in a matter of seconds. Got Junk? says when a potential customers see their truck, which says 1-800-Got-Junk, they immediately know what the business is about and how to get in contact with them.
2. Tell your story
As a fleet owner, or any business owner, don't be afraid to tell the story of how you got to where you are and why you decided to develop your business. When preparing your story make two versions: a long version and a short version. Don't forget to include why your business is unique and how your business stands-out among the others. The long version of your story is perfect for your website and local media. The short version is great for any paid advertising that you may do. Also, the short version can be edited to fit other media outlets, like social media, by adding pictures or videos.
3. Build a website
It doesn't matter if you are part of a franchise or a mom-and-pop shop- all business need a website. On your website you can go into more detail about what your fleet does and the service you offer. A website is another way to make people aware of your brand. While your fleet operation hours maybe 9 to 5, your website will allow potential customers to understand your business at any time.
These three tools can help you expand your business inexpensively and quickly. Good Luck!