Vehicle graphics can be one of the most impactful avenues for brand exposure, so we'll take a look at some Care Tips for Decals on Step Vans. As we have seen over and over, a vehicle wrap is an effective form of advertising with so many people across the country traveling daily to and from work on main roadways. As an example, most of us recognize graphics and logos from miles away, which reiterates the amount of impressions seen per day - 30,000 and 70,000 views, according to crankycreative.com. Just to test this theory, next time you're in the car or somewhere and see a truck drive by with a recognizable logo (Coke, McDonalds, Pepsi, etc....), ask a child what the logo means. It's shocking, and such an awesome testament to marketers and advertisers across the world, that graphics work.
Care Tip #1: Keep the Graphics (and Vehicle) CLean
First impressions are the most impactful, so keeping the graphics surface and vehicle clean is imperative. Hand washing with a non-abrasive detergent and a clean soft sponge or cloth is the preferred way to clean the decals on your step van. ISP contractors are in and out of their trucks in all weather elements so it is a best practice to schedule days for car washes. A cost effective option is to sign up for a monthly car wash plan at a local place to take advantage of the service. It is important to avoid brush style car washes. This can lift, crack and fade your decals over time. Brushless car wash systems are acceptable. Be sure to dry the vehicle after the car wash with a soft towel or silicone squeegee to reduce residue spots.
A question that is frequently asked is “can I take a wrapped vehicle into an automatic car wash”? The answer is technically yes, although hand washing the graphics is safer. However, depending on the brushes at the automatic car wash, they may cause peeling on the graphics, so that’s something to watch out for.
Another frequently asked question is about pressure washing your vehicle as part of maintaining and caring for vehicle wraps. According to 3M.com, pressure washing may be used under these conditions.
• Ensure the water pressure is kept below 2000 psi (14 MPa).
• Keep water temperature below 180 °F (80 °C)
• Use a spray nozzle with a 40 degree wide angle spray pattern
• Keep the nozzle at least 1 foot (300 mm) away from and perpendicular (at 90 degrees) to the graphic
At the end of the day, ISP contractors are held to higher standards and need to maintain a professional appearance and brand image with their step vans. Dealers like MAG Trucks have an in-house team that prints and applies the ISP decals and ensures they meet the standards.
Care Tip #2: Storing the Step Van
Just like paint, vehicle graphics are degraded over time by prolonged exposure to sun, ultra-violet rays, rain, snow, and other weather conditions. The surfaces that are most vulnerable are the horizontal surfaces such as the hood, trunk, and roof. If a garage is not an option for overnight parking, park under shaded areas such as a tree or a car port. At night, protect the vehicle from rain and other weather, such as snow, and hail. In many metropolitan areas, rain will contain some acids, that over time, may cause the film to discolor or turn brownish, (caused by acidic pollution). If this occurs, replacing the wrap may be required to prevent ghosting around the areas of the vehicle where the film does not cover the paint.
With any graphics application, maintaining and caring for truck graphics should be part of your routine maintenance process.
Care Tip #3: Replace and Repaint When needed
Yes, ideally anytime you replace the graphics, or repaint your step van, it is costing you money. However, like anything else... it takes money to make money. The outward appearance of your step vans speaks volumes. Don't let the cost of a decal application deter you from updating your step van. Let the team at MAG Trucks help you throughout your process. Call MAG's team to discuss your options or check out MAG Trucks for our new and used step van inventory.