Vehicle graphics are one of the most impactful areas of brand exposure, so we’re going to take a look at maintaining and caring for truck graphics. As we have seen over and over, a vehicle wrap is an effective form of advertising with so many people traveling daily to and from work and being exposed to roadways. As an example, most of us recognize many graphics from miles away, which backs up the amount of impressions seen per day – 30,000 and 70,000 views, according to crankycreative.com.
Maintaining and Caring for Truck Graphics
Similar to any paint finish, maintaining and caring for vehicle wraps should be part of your vehicle maintenance routine. For a longer-lasting wrap, you should wash your vehicle weekly, however if it is exposed to dirt or pollutants, you may want to wash it as needed throughout the week. Be sure to use a gentle automotive detergent with a sponge or soft cloth while washing the wrap. In addition, rinse the entire vehicle with clear water to get rid of any suds.
A question that is frequently asked is “can I take a wrapped vehicle into an automatic car wash”? The answer is technically yes, although hand washing the graphics is safer. However, depending on the brushes at the automatic car wash, they may cause peeling on the graphics, so that’s something to watch out for.
Another frequently asked question is about pressure washing your vehicle as part of maintaining and caring for vehicle wraps. According to 3M.com, pressure washing may be used under these conditions.
• Ensure the water pressure is kept below 2000 psi (14 MPa).
• Keep water temperature below 180 °F (80 °C)
• Use a spray nozzle with a 40 degree wide angle spray pattern
• Keep the nozzle at least 1 foot (300 mm) away from and perpendicular (at 90 degrees) to the graphic